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By:Christopher Lehane,Mark Fabiani,Bill Guttentag
Published on 2012-12-11 by St. Martin's Press

The foolproof guide to damage control from the |masters of disaster| Whether you're a politician caught with his pants down, a publicly traded company accused of accounting improprieties, a family-owned restaurant with a lousy Yelp review or just the guy in the corner cubicle who inadvertently pushed |reply all,| a crisis doesn't have to be the make-or-break moment of your career. For those of us that aren't natural spin doctors, it's hard to resist the impulse to cover your tracks, lie, or act like nothing happened. But resist you must! In Masters of Disaster, Christopher Lehane and Mark Fabiani, reveal the magic formula you need to take control when it's your turn to be sucked into the vortex of the modern spin cycle. Covering the ten commandments of damage control, and based on their work for clients like Bill Clinton, Goldman Sachs and Hollywood studios, the authors outline the strategies that can make real time news alerts, Twitter trend lines and viral videos work for you rather against you. Full of both lively personal anecdotes and hard-knuckled straight talk, this is a must-read for anyone who wants to emerge with their reputation intact.

This Book was ranked at 13 by Google Books for keyword Disaster & Recovery.

Book ID of Masters of Disaster's Books is z7gx10_3-5oC, Book which was written byChristopher Lehane,Mark Fabiani,Bill Guttentaghave ETAG "WuyKjzkncbg"

Book which was published by St. Martin's Press since 2012-12-11 have ISBNs, ISBN 13 Code is 9781137050311 and ISBN 10 Code is 1137050314

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Masters of Disaster byChristopher Lehane,Mark Fabiani,Bill Guttentag

Masters of Disaster -Christopher Lehane,Mark Fabiani,Bill Guttentag- 9781137050311

Masters of Disaster -Christopher Lehane,Mark Fabiani,Bill Guttentag- 1137050314

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